Links in Print Media !
Posted by sambasiva on October 28, 2007
Here is an attempt by the ‘Old’ Media to cross the bridge into the 21st century web-centric world
Business Week in its latest print edition includes a paragraph at the end of most articles titled ‘Links’ where it lists snippets from related (older) articles.
The online version of the magazine which is a verbatim reproduction without many tweaks also carries the ‘Links’ section. The screen shot above is from a sample article in the Nov5, 2007 edition
This is a novel concept but falls short of fulfilling the intent of drawing readers online to related articles. A simple extension of this idea to include keywords in the ‘Links’ section that users can use to search on the website and go to the related articles would complete the cycle.
